Honest Answers to the
Questions Coaches Ask Most.

No. The Sales Diagnostic is a working session, not a discovery call in disguise. Boyd comes to it having reviewed your assessment results, and the 60 minutes is spent diagnosing your specific process, identifying where you're losing clients, and giving you a prioritized plan to fix it.

You will leave the session with something actionable whether or not you choose to continue working with Boyd. If the full coaching program is a fit and you want to explore it, that conversation can happen. But it is never the agenda for the call.

Because it isn't a free strategy call — it's a real diagnostic. Boyd reviews your situation before the call, maps your full sales process during it, and delivers specific, prioritized guidance built around your niche and offer. That takes real preparation and real expertise.

Free calls attract people who aren't serious about changing anything. A $297 session attracts coaches who are ready to look honestly at what isn't working and do something about it. The price is a filter, not a barrier — and the session is designed to deliver far more value than it costs.

The assessment maps where you are across all 9 steps of the Selling Made Simple system before Boyd ever gets on a call with you. Without it, the first 20 to 30 minutes of your session is spent gathering information that could have been captured in advance.

With the assessment results in hand, Boyd skips the intake stage and goes straight to diagnosis. You get a sharper, more specific session. More of your 60 minutes goes toward actual direction and less toward background questions.

Boyd reviews your assessment results before the call. On the call, he walks through your sales process stage by stage using the Selling Made Simple framework as the diagnostic lens. He's looking for the specific moment in your conversations where the energy shifts from open to guarded — because that moment is almost always the same moment every time, and it's almost always fixable.

By the end of the session you'll have a clear picture of where your process stands across all 9 steps, which step to focus on first, and what specifically to change before your next sales conversation. You walk in knowing your situation. You walk out knowing your direction.

Yes — and coaches who aren't naturally salesy are often the ones who benefit most. The Selling Made Simple system is built around the principle that the best sales conversations don't feel like sales conversations. They feel like a genuine diagnostic conversation between someone who has a problem and someone who can help solve it.

If you've ever felt uncomfortable selling, it's almost never a personality issue. It's a process issue. The process you've been handed — if you've been handed one at all — was probably designed for a different context entirely. A process built around how you naturally relate to people changes everything about how it feels to sell.

The Sales Diagnostic is best suited for coaches who are already having discovery calls — even if those calls aren't converting the way they should. If you have an offer, you're having conversations with potential clients, and some of those conversations are ending in a "no" or a "let me think about it" that never turns into anything, this is built for your situation.

If you haven't started having sales conversations yet and don't have a clear offer, the Selling Made Simple Guide is the better starting point. It will give you the full framework so that when you do start having those conversations, you're starting from a real foundation.

Most sales coaching is built for product-based, high-volume, low-relationship sales. Applied to coaching, those techniques feel wrong because they are wrong. Coaching is a high-trust, ongoing relationship — and the sales process that closes coaching clients looks fundamentally different from one that closes software subscriptions or insurance policies.

The Selling Made Simple system was built from 21 years and more than 11,000 coaching sales consultations. Every framework in it was designed specifically for the context of selling a coaching relationship — not adapted from a corporate sales playbook. The diagnostic goes even further: everything Boyd tells you is specific to your niche, your offer, and the specific stage of your process where you're losing clients.

Selling Made Simple is a 9-step system built specifically for coaches who want to close more clients without relying on pressure tactics or scripts that don't sound like them. The 9 steps cover everything from how you introduce yourself and frame your offer, to how you qualify prospects, run discovery calls, handle objections, and follow up with people who go quiet.

Each step builds on the one before it. The system is designed so that by the time you ask for the sale, you've already done the work that earns a yes — and that ask doesn't feel like pressure to you or to the prospect. The Selling Made Simple Guide walks you through all 9 steps. The diagnostic shows you which step to focus on first in your specific situation.

No. The Sales Diagnostic stands on its own. You don't need to have read the guide or completed any coursework before your session. Boyd will give you the full picture of where your process stands and what to fix regardless of what you've purchased.

That said, many coaches find that having the guide alongside the diagnostic is valuable — the session shows you what to fix, and the guide gives you the full framework to understand why and how. But it's entirely your choice and there's no requirement to have it first.

That's completely fine. The diagnostic is a standalone service. You're not committing to anything beyond the 60-minute session when you book it. Whatever you decide to do after the call is entirely your call — Boyd will give you the same session and the same quality of guidance regardless of what you choose afterward.

The goal of the session is for you to leave with a clear direction. Whether you use that direction on your own, work with Boyd, or take it somewhere else entirely is up to you.

It depends on how quickly you implement what comes out of the session, but coaches who apply a single targeted change to a specific moment in their discovery calls often see a measurable shift within the first week. Chris Hoang saw a 50% increase in close rate in his first week and a 50% drop in cancellations over the following 30 days — not because he overhauled his entire approach, but because he made one precise adjustment to a specific stage of his conversations.

Results aren't guaranteed to happen that fast for everyone. But the more specific the change and the sooner you put it into practice, the sooner you'll know whether it's working. The diagnostic is designed to give you exactly that kind of specific, actionable direction.

No. Boyd can guarantee that you'll leave the session with a clear, honest picture of your sales process and a specific direction for what to address first. What happens after that depends on what you do with it.

A diagnosis without implementation doesn't change anything. The coaches who see the biggest shifts are the ones who take the specific change identified in the session and apply it on their very next sales call rather than filing it away for later. The system works. The results depend on using it.

Often yes — and for a specific reason. Coaches who are already decent at sales tend to have one or two stages of their process that are significantly stronger than the others. They're closing some clients but losing others they shouldn't be losing. The diagnostic identifies exactly which step is the weak link and why — something that's genuinely hard to see from inside your own conversations.

A 30% improvement in close rate on the conversations you're already having is a very different outcome from getting more leads. The diagnostic focuses on the conversion gap — the clients who are already in your pipeline but aren't being closed. That gap exists at every level of skill.