Discover How to Overcome Any Objection
Without Feeling "Salesy" or Manipulative.
In this free masterclass, Boyd Hoffmann reveals the 7-step objection framework behind $55M+ in coaching sales, so you can confidently navigate objections and guide prospects to a clear decision.
- ✓Why "I'll think about it" rarely means what it sounds like, and the exact questions that reveal the real concern underneath.
- ✓The #1 mistake coaches make when objections appear, and why trying to "handle" them usually makes things worse.
- ✓The 7-Step Objection Decoder: A simple conversation structure that replaces pressure with clarity.
- ✓How to guide prospects to their own decision, so the sale moves forward naturally without feeling "pushy".
In 2005, Boyd took a sales job with no scripts and no formal training, just a belief that the right conversation could lead people to the right decision.
Over the next 21 years, he refined thousands of sales conversations, eventually closing more than $55 million in coaching sales.
And one truth kept showing up: people rarely say what they actually mean when they raise an objection.
"A person convinced against their will is of the same opinion still."
So Boyd built a framework for handling objections differently. Not with pressure. Not with persuasion. But with the right questions, in the right order, at the right moment. This masterclass is where he teaches you that framework.
"A person convinced against their will is of the same opinion still."
Dale Carnegie · The philosophy behind every step of this system
Takes 30 seconds to secure your free spot. Your date, time, and link arrive in your inbox immediately.
Join live this Wednesday at 6:00 PM PST. Bring your real objections — Boyd will workshop them in real time.
Walk away with the 7-step Objection Decoder and use it on your very next sales call with confidence.
No spam. No catch. Your link arrives the moment you register.
"Before working with Boyd, I felt like I had all the intangibles to be great — I just didn't know what I didn't know. Boyd modified my pitch, helped me talk less and let the process do the work, and gave me the tools to handle objections confidently. I went from being in the top three closers at my company to being the number one closer for the entire quarter."
"As soon as the course started I immediately relaxed and felt motivated. Boyd's approach spoke to me personally and was relatable. I picked up valuable tips to fill in gaps where I was previously challenged. I feel confident now and ready to put this into action."
"Boyd is an amazing and influential communicator. I attended one of his workshops and walked away with several nuggets I could immediately apply to my business. Within a week, I'd already signed a new client using what I learned."
Stop Second-Guessing Yourself on Sales Calls.
Register now. Live every Wednesday at 6:00 PM PST. Your confirmation and join link arrive immediately after you register.
2:52 PM PDT
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