Decode Any Objection and Turn It Into a Yes
Without Pressure, Scripts, or Feeling Salesy.
In this free masterclass, Boyd Hoffmann walks you through the Objection Decoder, the 7-step D.E.C.O.D.E.R. framework behind $55M+ in sales, so "I need to think about it" turns into a decision on the call, before the person ever leaves the conversation.
- βWhy "I'll think about it" is almost never about thinking, and the one question that surfaces the real objection hiding underneath it.
- βThe silence rule that decides who controls the call. After the right question, the next person who speaks loses.
- βThe 7-step D.E.C.O.D.E.R. framework: Disarm, Excavate, Connect, Open, Direct, Edge, Resolve.
- βHow to guide the right buyer to their own yes, so the close feels like helping, not pushing.
In 2005, Boyd took a sales job with no script and no training. The first man he sat across from said, flat out, that he would not be buying. So Boyd begged. The man signed, then cancelled two days later.
That night he decided a career built on begging people to buy was not a career. The next morning he threw away every script, every objection line, every pressure close he had been handed.
Then he started over. He studied questions instead of pitches, and how people actually decide instead of how the manuals said they should.
"A person convinced against their will is of the same opinion still."
Twenty-one years and more than $55 million in sales later, that work became the Objection Decoder. Not pressure. Not persuasion. The right questions, in the right order, at the right moment. This masterclass is where he teaches you the framework.
"A person convinced against their will is of the same opinion still."
Dale Carnegie · The philosophy behind every step of this system
Seven steps. Seven verbs. One path from the first wall to a confirmed yes. Here is the architecture you'll learn to run live on the call.
Takes 30 seconds to secure your free spot. Your date, time, and link arrive in your inbox immediately.
Join live this Wednesday at 6:00 PM PST. Bring your real objections, Boyd will workshop them in real time.
Walk away with the 7-step Objection Decoder and use it on your very next sales call with confidence.
No spam. No catch. Your link arrives the moment you register.
"Before working with Boyd, I felt like I had all the intangibles to be great, I just didn't know what I didn't know. Boyd modified my pitch, helped me talk less and let the process do the work, and gave me the tools to handle objections confidently. I went from being in the top three closers at my company to being the number one closer for the entire quarter."
"As soon as the course started I immediately relaxed and felt motivated. Boyd's approach spoke to me personally and was relatable. I picked up valuable tips to fill in gaps where I was previously challenged. I feel confident now and ready to put this into action."
"Boyd is an amazing and influential communicator. I attended one of his workshops and walked away with several nuggets I could immediately apply to my business. Within a week, I'd already signed a new client using what I learned."
Stop Losing the Sale to "I Need to Think About It."
Register now. Live every Wednesday at 6:00 PM PST. Your confirmation and join link arrive immediately after you register.
2:52 PM PDT
Instant watch session available. Join now!
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