I Teach The Frameworks I Wish I Had When I Started Running My Small Business

Boyd Hoffmann

For 20 years, I coached thousands while helping major corporations grow.

But I was building their success, not mine.

When COVID grounded me, I finally built something for myself.

I used the same process I taught others and turned it into a business I could run from anywhere.

Now I help others do the same, not by turning them into “coaches,” but by showing them how to lead with what they’ve lived through.

How It Works

PHASE 1

BUILD IT

Lay the foundation for a coaching or consulting business that’s clear, credible, and ready to serve.

→ You’ll clarify who you help, what you offer, and how to package it into something people actually want to buy.

Step 1: Claim Your Identity

Own the Experience That Makes You Qualified

Your business starts with clarity. In this step, we help you define your niche, identify who you're called to serve, and turn your real-life experience into a coaching identity that’s grounded, authentic, and ready to lead.

With this step, you will:

Clarify your niche and core transformation

Turn your story into a coaching advantage

Build confidence in what sets you apart

Clients and Profit Replaces:

Imposter Syndrome, Confusion, and Comparison

Step 2: BUILD YOUR OFFER

Turn Your Story Into a Solution That Sells

A great offer is clear, confident, and designed to create change. In this step, you’ll build a coaching or consulting offer that’s easy to explain, built to deliver results, and priced for profit, with the flexibility to scale using systems and AI.

With this step, you will:

Build and price your offer with confidence

Position it clearly so people want it

Structure it for delivery, results, and leverage

Clients and Profit Replaces:

Undercharging, Overthinking, and Offer Confusion

PHASE 2

GROW IT

Turn your offer into a client-getting machine with sales systems and automation that do the work.

→ You’ll build your sales presentation, launch your lead engine, and set up a system that brings in clients consistently.

Step 3:
Create Your Conversion System

Sell With Structure — Not Pressure

You don’t need to be a closer. You need a system. In this step, you’ll build a clear, repeatable sales process using the CLOSED Formula, complete with a presentation that speaks for you and objection-handling that feels real.

With this step, you will:

Build a clear sales conversation that converts

Handle objections with confidence and empathy

Lead calls with structure and clarity, not scripts or sleaze

Clients and Profit Replaces:

Fear of selling, awkward pitches, and unpredictable close rates

Step 4: Magnetic Marketing

Let Systems Attract and Nurture Your Leads

Chasing leads isn’t a strategy. In this step, you’ll launch your complete lead engine, including your CRM, automations, and client-getting content, so your business brings in leads while you focus on delivering.

With this step, you will:

Automate lead capture, nurture, and follow-up

Connect your content to your CRM for seamless conversion

Build consistency without relying on constant output

Clients and Profit Replaces:

Manual admin, lost leads, and hustle-only growth

PHASE 3

SCALE IT

Deliver with confidence and operate like a pro, so the business grows without burning you out.

→ You’ll dial in client delivery, streamline your operations, and put your cash flow on a system that supports real growth without chaos.

Step 5: Effortless Operations

Deliver Excellence Without Burning Out

You can’t scale chaos. In this step, you’ll streamline client delivery, build repeatable systems, and use automation and AI to stay consistent without working overtime. Whether you’re delivering 1:1 or group results, you’ll create a high-impact journey that runs without micromanagement.

With this step, you will:

Map out a repeatable client experience that gets results

Systematize onboarding, delivery, and accountability

Prep for group, hybrid, or AI-assisted delivery

Clients and Profit Replaces:

Burnout, delivery gaps, and client drop-off

Step 6: Predictable Profits

Build a Business That Pays You Like One

Now it’s time to run the backend like a real business. You’ll organize your finances, track key numbers, and install simple tools that keep your cash flow steady, so your business doesn’t just grow, it pays you consistently and sustainably.

With this step, you will: