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For New Coaches Who Are Done Figuring This Out Alone
Land 10 High-Paying Clients In 90 Days, Without Pushy Sales Tactics.
Not with scripts. Not with pressure. With a proven 9-step system that builds your sales skills, sharpens your offer, and arms you to handle any objection, without ever feeling pushy.
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"A person convinced against their will is of the same opinion still."
— Dale Carnegie
Every step of this system is built around that single philosophy.
Do You Find Yourself...
01
Getting on calls but not closing them?
You're doing the outreach, booking the calls, showing up prepared, but prospects stall, go quiet, or say "I'll think about it." The problem isn't your effort. It's your sales framework.
→ Fixed by: Improving Sales Skills
02
Getting interest but not commitment?
Prospects like what you do but won't pull the trigger. That's not a personality problem it's an offer problem. A sharp offer makes saying yes feel obvious, not risky.
→ Fixed by: Dialing In Your Offer
03
Losing deals you almost had?
"I can't afford it." "Now isn't the right time." "Let me talk to my spouse." You freeze, discount, or let them walk. Every one of those was a winnable sale.
→ Fixed by: Mastering Objection Handling
Your sales skills get you on the call. Your offer closes it. Your objection handling saves the ones who don't close right away. Most coaches are missing all three. This fixes all three.
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A FREE Online Community For Coaches
$55M+
In Coaching Sales
21+
Years Experience
9
Step System
$0
To Get Started
Achieve Sales Confidence with Ease
Transform your thoughts about selling for good.
Close Rate +50% — Week 1
Cancellations -50% - 30 Days
Take-Home Revenue ~2x
Close Rate + 50% / Cancelations - 50% /
Take-Home Revenue = 2x
Chris Hoang — Selling Made Simple Member
"My close rate jumped up by 50% in my first week. I was shocked. Over the next 30 days, my cancellation rate dropped by over 50% too. More clients saying yes. Fewer backing out. Boyd's system changed everything."
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The Selling Made Simple Method
Three Things Are
Costing You Clients.
"Most sales systems try to overcome resistance. This one eliminates it. Because when your sales skills, your offer, and your objection handling are all working together, prospects don't feel sold to. They feel like they convinced themselves. That's not an accident. That's the philosophy."
First
Sales Skills
You need enough sales skill to get the call, build trust, and create the conditions where a prospect actually wants to hear your offer. Without this, nothing else works.
Second
A No-Brainer Offer
Once you're on the call, a well-built offer does the closing for you. Most coaches skip this entirely; they pitch their services and wonder why prospects hesitate.
Third
Objection Handling
For the prospects who don't close on the offer alone, this is where you save the deal. Handle objections confidently and you never lose a winnable sale again.
Miss any one of these, and you leave money on the table. The Selling Made Simple Roadmap builds all three in this exact order.
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The 9-Step Roadmap
Three Stages.
One System.
Built in the exact order that gets results fastest. You don't start with closing tactics. You start with the foundation that makes closing easy.
STAGE 1
Foundation — Build What Sells Itself
⭐️ Build the message, story, and offer prospects can't ignore. The work most coaches skip, and exactly why they struggle.
STEP 1: Million Dollar Soundbite
Own the One Line That Opens Every Door
Most coaches struggle to explain what they do without rambling. In this step you'll craft a single, powerful phrase that immediately communicates who you help, what you do, and why it matters, so prospects lean in instead of tuning out.
With this step, you will:
✅ Craft a one-line phrase that makes prospects say "that's exactly who I need"
✅ Stop over-explaining and start attracting the right people instantly
✅ Open every sales conversation with clarity and confidence
Selling Made Simple Replaces: Confusion, Rambling, and Blank Stares
STEP 2: Your Authority Story
Turn Your Journey Into Your Greatest Sales Asset
Prospects don't just buy what you do, they buy why you're the one to help them. In this step you'll transform your personal experience into a trust-building narrative that makes prospects feel like you already understand their problem before the call even starts.
With this step, you will:
✅ Build a compelling story that establishes instant credibility
✅ Turn your background into a reason prospects choose you over everyone else
✅ Arrive on every call with prospects who already believe in you
Selling Made Simple Replaces: Self-Doubt, Imposter Syndrome, and "Why Would Anyone Listen to Me?"
STEP 3: No-Brainer Offer
Build an Offer That Does the Closing For You
A vague offer forces you to sell hard. A sharp offer makes saying yes feel obvious. In this step you'll package your expertise into an offer so clear and compelling that prospects stop hesitating and start committing, before you ever have to push.
With this step, you will:
✅ Package your coaching into an offer prospects immediately understand
✅ Make the value so clear that price resistance drops dramatically
✅ Turn "I need to think about it" into "how do I get started?"
Selling Made Simple Replaces: Price Resistance, Hesitation, and Prospects Who Won't Commit
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STAGE 2
Connection — Start the Right Conversations
⭐️ Build the message, story, and offer prospects can't ignore. The work most coaches skip, and exactly why they struggle.
STEP 4: Curiosity Trigger
Make Prospects Come to You
Chasing prospects kills your confidence and your close rate. In this step you'll learn how to spark genuine interest so that prospects are the ones asking to learn more, putting you in the position of authority from the very first conversation.
With this step, you will:
✅ Create interest that pulls prospects toward you naturally
✅ Stop chasing and start attracting the right conversations
✅ Enter every sales conversation from a position of confidence not desperation
Selling Made Simple Replaces: Chasing, Begging, and Being Ignored
STEP 5: Qualify & Connect
Only Talk to People Who Are Ready to Buy
Not every prospect is the right prospect. In this step you'll learn how to quickly determine mutual fit, filter out time-wasters, and set the stage for a natural sales conversation, so every call you get on has a real chance of closing.
With this step, you will:
✅ Identify your ideal prospect before you ever get on a call
✅ Set the tone for a natural, pressure-free sales conversation
✅ Stop wasting time on calls that were never going to close
Selling Made Simple Replaces: Wasted Calls, Wrong Prospects, and Dead-End Conversations
STEP 6: C.L.O.S.E.D Formula
Lead Every Sales Conversation With Confidence
With this step, you will:
✅ Follow a proven framework that keeps you in control of every call
✅ Guide prospects through a natural decision-making process
✅ Close more consistently without scripts, pressure, or awkward moments
Selling Made Simple Replaces: Winging It, Awkward Silences, and Losing Control of the Call
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STAGE 3
Conversion — Close Without Pressure
⭐️ Turn interested prospects into paying clients, without pressure, pushiness, or discounting your price.
STEP 7: Objection Decoder
Turn Every Objection Into an Opportunity
An objection is not a no. It's an unanswered question dressed up as a rejection. In this step, you'll learn a simple 6-step framework to calmly and confidently defuse any objection, so you never freeze, discount, or let a winnable sale walk away again.
With this step, you will:
✅ Respond to any objection with calm, confident clarity
✅ Understand what prospects are really saying when they push back
✅ Save deals that most coaches would have let walk out the door
Selling Made Simple Replaces: Freezing, Discounting, and Letting Winnable Sales Walk Away
STEP 8: Analogy Advantage
Make Your Solution Impossible to Misunderstand
When prospects don't understand what you do they don't buy. In this step you'll learn how to use simple, powerful analogies that make your solution so relatable and concrete that prospects practically convince themselves, without you having to over-explain or push.
With this step, you will:
✅ Simplify complex ideas so prospects immediately get the value
✅ Use relatable comparisons that make your solution feel like common sense
✅ Help prospects convince themselves instead of feeling sold to
Selling Made Simple Replaces: Over-Explaining, Confusion, and Prospects Who Just Don't Get It
STEP 9: Follow-Up Mastery
Turn Maybe Into Yes... Without Being Pushy
Most coaches give up after one follow-up. Most sales happen after five. In this step, you'll learn a strategic follow-up system that keeps you top of mind, builds trust over time, and turns hesitant prospects into paying clients, without ever feeling desperate or annoying.
With this step, you will:
✅ Follow up with confidence using a proven sequence that converts
✅ Stay top of mind without pestering or pressuring prospects
✅ Close the deals that most coaches abandon too soon
Selling Made Simple Replaces: Ghosting, Giving Up Too Soon, and Revenue Left on the Table
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STILL NOT SURE?
Every Week. Live. With Boyd.
The course is yours to work through at your own pace, 24/7 access, no deadlines, no pressure. But every week Boyd shows up live to answer your real questions, work through your specific challenges, and make sure nothing is standing between you and your next client.
24/7 Course Access: Work through the 9-step roadmap on your own schedule. No deadlines. No pressure. Your pace.
Weekly Live Q&A: Every week Boyd answers your real questions live. Not a webinar. Not a pitch. Just straight answers to whatever is standing in your way.
Free for All Members: No upgrade required to join the weekly call. Show up, ask your questions, get unstuck.
Q: Is it really free to join?
Yes. The course, the roadmap, and the weekly Q&A are all free. There is a paid coaching upgrade available for coaches who want more direct access to Boyd, but there is no pressure, no catch, and no credit card required to get started.
Q: How is this different from other sales training?
Most sales training gives you scripts and closing tactics. This system is built on a different philosophy entirely: "A person convinced against their will is of the same opinion still." We don't teach you to overcome resistance. We teach you to eliminate it by fixing your offer, your sales skills, and your objection handling in the right order.
Q: How long does it take to see results?
Chris Hoang saw his close rate jump 50% in his first week. Connor became the number one closer at his company within one quarter. Results depend on how fast you move through the material and apply it, but the system is designed to get you moving in your first 30 days.
Q: Do I need sales experience?
No. The system is built specifically for new coaches who have never been formally trained in sales. If you've been winging it and getting inconsistent results, this is exactly where to start.
Q: What is the paid upgrade?
The paid upgrade gives you direct access to Boyd for personalized coaching on your specific offer, sales conversations, and objection handling. It's for coaches who want to move faster and want Boyd in their corner personally. You'll hear about it when you're ready, there's no pressure inside the free community.
Q: What if the system doesn't work for me?
Boyd has spent 21 years building this system around one belief: "A person convinced against their will is of the same opinion still." If you go through the roadmap, do the work, and aren't seeing results, let us know. We don't leave coaches behind.
(Limited Time Offer)
A FREE Online Community For Coaches
Feeling overwhelmed by selling?
You don't have to navigate this alone.
Many new coaches feel lost when it comes to selling.
The fear of rejection and self-doubt can prevent you from reaching your potential.
Our 'Selling Made Simple' program is designed to help you overcome these challenges with a straightforward, step-by-step approach.
By learning effective techniques and gaining confidence in your sales ability, you can attract more clients and grow your coaching business.
Embrace the opportunity to transform your selling experience today.
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A FREE Online Community For Coaches
Boyd Hoffmann
What People Say About Boyd
21 Years of Results.
Real People. Real Outcomes.
Top 3 → #1 Closer at his company
In a single quarter
By talking less and letting the process do the work
Connor Jean — Coaching Sales Professional
"Before working with Boyd, I felt like I had all the intangibles to be great, I just didn't know what I didn't know. Boyd modified my pitch, helped me talk less and let the process do the work, and gave me the tools to handle objections confidently. I went from being in the top three closers at my company to being the number one closer for the entire quarter."
"As soon as the course started I immediately relaxed and felt motivated. Boyd's approach and method spoke to me personally and was relatable. I picked up really valuable tips to fill in gaps where I was previously challenged and couldn't find an authentic way to make the small adjustments I needed. I feel confident now and ready to put this into action."
Kajal Patel
Sales Professional
"Boyd is an amazing and influential communicator. I attended one of his workshops and walked away with several nuggets I could immediately apply to my business. I completely recommend Boyd to anyone who wants to take their communication skills and results to a higher level."
Katherine Lewis
Health & Wellness Coach
"I have rarely encountered individuals with such passion and command of their craft. Boyd's attention to detail far exceeded my expectations from the very beginning. I would work with Boyd again and recommend him without reservation."
Michael Hamburger
Agency Owner
"Boyd and his team are top-notch professionals. I was amazed at the information I learned and have used it with great results, including compliments from the people I've spoken to in my own presentations since attending Boyd's training."
Derek Bayer
Business Owner
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A FREE Online Community For Coaches
Here's How It Works
1. Join Free
Get instant access to the full 9-step Selling Made Simple Roadmap, no credit card, no catch.
2. Follow The Roadmap
Work through all three stages in order. Foundation first. Connection second. Conversion third.
3. Close More Clients
Apply the system. Handle objections confidently. Land 10 high-paying clients in 90 days
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A FREE Online Community For Coaches
Your Next 10 Clients
Are Closer Than You Think.
Join the free Selling Made Simple community. Get instant access to the full 9-step roadmap that fixes your offer, builds your sales skills, and gets you to 10 high-paying clients in 90 days. No credit card. No fluff.
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Boyd's Personal Commitment
Boyd has spent 21+ years building a system around one belief: "A person convinced against their will is of the same opinion still." If you go through the Selling Made Simple Roadmap and aren't on track to land 10 high-paying clients in 90 days, let us know.... We don't leave coaches behind.
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Objection Decoder Formula
Don't Leave Without This. "I'll Think About It" Is Costing You, Clients. Download the free Objection Decoder, 6 steps to defuse any objection without pressure or scripts.
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