For New Coaches Who Are Done Figuring This Out Alone
Land 10 High-Paying Clients In 90 Days, Without Pushy Sales Tactics.
Not with scripts. Not with pressure. With a proven 9-step system that builds your sales skills, sharpens your offer, and arms you to handle any objection, without ever feeling pushy.
"A person convinced against their will is of the same opinion still."
— Dale Carnegie
Every step of this system is built around that single idea.
Do You Find Yourself...
01
Getting on calls but not closing them?
You're doing the outreach, booking the calls, showing up prepared, but prospects stall, go quiet, or say "I'll think about it." The problem isn't your effort. It's your sales framework.
→ Fixed by: Improving Sales Skills
02
Getting interest but not commitment?
Prospects like what you do but won't pull the trigger. That's not a personality problem it's an offer problem. A sharp offer makes saying yes feel obvious, not risky.
→ Fixed by: Dialing In Your Offer
03
Losing deals you almost had?
"I can't afford it." "Now isn't the right time." "Let me talk to my spouse." You freeze, discount, or let them walk. Every one of those was a winnable sale.
→ Fixed by: Mastering Objection Handling
Your sales skills get you on the call. Your offer closes it. Your objection handling saves the ones who don't close right away. Most coaches are missing all three. This fixes all three.
A FREE Online Community For Coaches
$55M+
In Coaching Sales
21+
Years Experience
9
Step System
$0
To Get Started
Achieve Sales Confidence with Ease
Transform your thoughts about selling for good.
Close Rate +50% — Week 1
Cancellations -50% - 30 Days
Take-Home Revenue ~2x
Close Rate + 50% / Cancelations - 50% /
Take-Home Revenue = 2x
Chris Hoang — Selling Made Simple Member
"My close rate jumped up by 50% in my first week. I was shocked. Over the next 30 days, my cancellation rate dropped by over 50% too. More clients saying yes. Fewer backing out. Boyd's system changed everything."
A FREE Online Community For Coaches
The Selling Made Simple Method
Three Things Are
Costing You Clients.
Most sales training picks one thing and hammers it. A script. A closing technique. A funnel. But if your sales skills, your offer, and your objection handling are all broken, fixing one isn't enough. The Selling Made Simple system fixes all three, in the exact sequence that gets you paid fastest.
First
Sales Skills
You need enough sales skill to get the call, build trust, and create the conditions where a prospect actually wants to hear your offer. Without this, nothing else works.
Second
A No-Brainer Offer
Once you're on the call, a well-built offer does the closing for you. Most coaches skip this entirely; they pitch their services and wonder why prospects hesitate.
Third
Objection Handling
For the prospects who don't close on the offer alone, this is where you save the deal. Handle objections confidently and you never lose a winnable sale again.
Miss any one of these and you leave money on the table. The Selling Made Simple Roadmap builds all three, in this exact order.
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The 9-Step Roadmap
Three Stages.
One System.
Built in the exact order that gets results fastest. You don't start with closing tactics. You start with the foundation that makes closing easy.
STAGE 1
Foundation — Build What Sells Itself
Build the message, story, and offer prospects can't ignore. The work most coaches skip, and exactly why they struggle.
Step #1: Million Dollar Soundbite
Craft a one-line phrase that makes ideal prospects say "that's exactly who I need", before you've said anything else.
Step #2: Your Authority Story
Turn your personal journey into a trust-building narrative that prospects can't ignore, so they arrive on calls already believing in you.
Step #3: No-Brainer Offer
Package your expertise into an offer so clear and compelling that saying yes feels like the obvious choice, not a risk.
STAGE 2
Connection — Start the Right Conversations
Build the message, story, and offer prospects can't ignore. The work most coaches skip, and exactly why they struggle.
Step #4: Curiosity Trigger
Spark interest so prospects eagerly ask to learn more, instead of you having to chase them down.
Step #5: Qualify & Connect
Determine mutual fit and set the stage for a natural sales conversation. So you only spend time with people who are ready to buy.
Step #6: C.L.O.S.E.D Formula
Guide prospects from interested to enrolled without ever feeling pushy. A proven framework for leading the conversation with confidence.
STAGE 3
Conversion — Close Without Pressure
Turn interested prospects into paying clients, without pressure, pushiness, or discounting your price.
Step #7: Objection Decoder
Confidently neutralize any objection with a simple 6-step framework. "I need to think about it." "I can't afford it." You'll have a calm, effective answer for all of them.
Step #8: Analogy Advantage
Make your solution so relatable that prospects practically convince themselves to buy, without you having to push.
Step #9: Follow-Up Mastery
Turn hesitant prospects into paying clients with strategic follow-up that feels helpful, not desperate, and keeps your pipeline full.
A FREE Online Community For Coaches
Feeling overwhelmed by selling?
You don't have to navigate this alone.
Many new coaches feel lost when it comes to selling.
The fear of rejection and self-doubt can prevent you from reaching your potential.
Our 'Selling Made Simple' program is designed to help you overcome these challenges with a straightforward, step-by-step approach.
By learning effective techniques and gaining confidence in your sales ability, you can attract more clients and grow your coaching business.
Embrace the opportunity to transform your selling experience today.
A FREE Online Community For Coaches
Boyd Hoffmann
What People Say About Boyd
21 Years of Results.
Real People. Real Outcomes.
"Before working with Boyd, I felt like I had all the intangibles to be great, I just didn't know what I didn't know. Boyd modified my pitch, helped me talk less and let the process do the work, and gave me the tools to handle objections confidently. I went from being in the top three closers at my company to being the number one closer for the entire quarter."
Connor
Coaching Sales Professional
"Boyd is an amazing and influential communicator. I attended one of his workshops and walked away with several nuggets I could immediately apply to my business. I completely recommend Boyd to anyone who wants to take their communication skills and results to a higher level."
Katherine Lewis
Health & Wellness Coach
"I have rarely encountered individuals with such passion and command of their craft. Boyd's attention to detail far exceeded my expectations from the very beginning. I would work with Boyd again and recommend him without reservation."
Michael Hamburger
Agency Owner
"Boyd and his team are top-notch professionals. I was amazed at the information I learned and have used it with great results, including compliments from the people I've spoken to in my own presentations since attending Boyd's training."
Derek Bayer
Business Owner
A FREE Online Community For Coaches
Three Easy Steps to Sales Confidence
Transform your approach to selling with our course.
1. Join Our Free Skool Community
Gain instant access to valuable resources and training.
2. Complete The 9-Step Lessons & Training Docs
Transform your approach to selling with our course.
3. Enroll In The Weekly Live Q&A Sessions
Receive personalized guidance to enhance your learning.
A FREE Online Community For Coaches
Your Next 10 Clients
Are Closer Than You Think.
Join the free Selling Made Simple community. Get instant access to the full 9-step roadmap that fixes your offer, builds your sales skills, and gets you to 10 high-paying clients in 90 days. No credit card. No fluff.
A FREE Online Community For Coaches
Boyd's Personal Commitment
Boyd has spent 21+ years building a system around one belief: "A person convinced against their will is of the same opinion still." If you go through the Selling Made Simple Roadmap and aren't on track to land 10 high-paying clients in 90 days, let us konw.... We don't leave coaches behind.
A FREE Online Community For Coaches
Objection Decoder Formula
Don't Leave Without This. "I'll Think About It" Is Costing You, Clients. Download the free Objection Decoder, 6 steps to defuse any objection without pressure or scripts.
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