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(For new coaches who are done letting fear of selling hold their business hostage.)
Close Your Next 10 High-Paying Coaching Clients In 90 Days, Without Feeling
Pushy Or Manipulative.
You've sold a few clients, but it still feels like luck. The 9-step Selling Made Simple Roadmap gives you a simple, repeatable way to walk into every sales call knowing exactly what to say, and walk out with a new client.
You've sold a few clients, but it still feels like luck. The 9-step Selling Made Simple Roadmap gives you a simple, repeatable way to walk into every sales call knowing exactly what to say, and walk out with a new client.
"A person convinced against their will is of the same opinion still."
— Dale Carnegie
🎯 Every step of this system is built around this single philosophy!
Does Any Of This Sound Familiar?
01
Your Getting on calls but not closing them
You're doing the outreach, booking the calls, showing up prepared, but prospects stall, go quiet, or say "I'll think about it." The problem isn't your effort. It's your sales framework.
→ Fixed by: Improving Sales Skills
02
Your Getting interest but not commitment
Prospects like what you do but won't pull the trigger. That's not a personality problem it's an offer problem. A sharp offer makes saying yes feel obvious, not risky.
→ Fixed by: Dialing In Your Offer
03
Your Losing deals you almost had
"I can't afford it." "Now isn't the right time." "Let me talk to my spouse." You freeze, discount, or let them walk. Every one of those was a winnable sale.
→ Fixed by: Mastering Objection Handling
Your sales skills get you on the call. Your offer closes it. Your objection handling saves the ones who don't close right away. Most coaches are missing all three. This fixes all three.
This Is For You if...
You’ve signed a few clients, but you can’t explain how you did it and worry that it was a fluke.
You know you need to sell, but anything that feels pushy, manipulative, or ‘salesy’ is an instant no.
You bounce between bursts of action and weeks of hiding because you don’t have a simple plan to follow.
You’d love a calm, confident way to book calls and talk about your offer that feels like coaching, not chasing.
Selling Doesn't Have To Feel Like Selling.
You don't have to navigate this alone.
If you’re a new coach who’s sold a few spots but secretly worries you can’t repeat it on purpose, you’re in the right place.
You care about your clients, hate manipulative tactics, and know “hoping someone books” isn’t a real plan.
Dreading sales calls? Over-explaining your offer? Freezing when objections hit? Watching “I’ll think about it” prospects vanish? That’s not a personality flaw. That’s a system gap.
Most coaches master their craft, then get handed a calendar link and told, “Figure out sales.”
The Selling Made Simple Roadmap + C.L.O.S.E.D Call Formula changes that. No scripts. No pressure tactics. Just a simple system built on one truth: a person convinced against their will is still unconvinced.
When your offer’s sharp, your process is clear, and you handle objections with calm confidence, selling stops feeling salesy. It feels like helping people make the decision you know serves them.
Boyd Hoffmann
$55M+
In Coaching Sales
21+
Years Experience
9
Step System
$0
To Join
Achieve Sales Confidence with Ease
⭐️ Close Rate +50% — Week 1
⭐️ Cancellations -50% - 30 Days
⭐️ Take-Home Revenue ~2x
Chris Hoang — Selling Made Simple Member
"My close rate jumped up by 50% in my first week. I was shocked. Over the next 30 days, my cancellation rate dropped by over 50%, too. More clients are saying yes. Fewer are backing out. Boyd's system changed everything."
The Selling Made Simple Method
Three Things Are Costing You Clients.
Most sales systems try to overcome resistance. This one eliminates it. Because when your sales skills, your offer, and your objection handling are all working together, prospects don't feel sold to. They feel like they convinced themselves. That's not an accident. That's the philosophy.
1️⃣ First
Sales Skills
Most coaches jump straight into sales conversations with no real framework, and wonder why prospects stall. Your sales skills are what get you on the right calls, build trust fast, and create the conditions where a prospect actually wants to say yes. Without this foundation, nothing else works.
2️⃣ Second
A No-Brainer Offer
Once your sales skills are dialed in, your offer is what does the closing for you. A sharp offer makes saying yes feel obvious, not risky. Most coaches skip building this entirely, which means they're working twice as hard to close half as many deals. Get the offer right, and the sales conversation gets dramatically easier.
3️⃣ Third
Objection Handling
For the prospects who don't close on the offer alone, this is where you save the deal. When you know how to handle any objection with calm confidence and a proven framework, you never lose a winnable sale again.
Miss any one of these, and you leave money on the table. The Selling Made Simple Roadmap builds all three in this exact order.
The 9-Step Roadmap
Your 9‑Step Roadmap to 10 Dream Clients in 90 Days
Inside Selling Made Simple, you’ll follow a clear, 9‑step roadmap that takes you from “I hope someone books” to confidently signing your next 10 dream clients in 90 days. You’ll nail your message, create a no‑brainer offer, start natural conversations, and use the C.L.O.S.E.D Call Formula so you always know what to say, without ever feeling pushy or salesy.
STAGE ONE
Foundation — Make your offer an easy yes
1️⃣ Million Dollar Soundbite – One clear line that makes dream clients say, “Oh, I need that.”
2️⃣ Your Authority Story – A simple story that builds trust, even if you feel “new.”
3️⃣ No‑Brainer Offer – A clean, confident offer so you stop discounting and second‑guessing.
STEP 1: Million Dollar Soundbite
“Stop stumbling when someone asks, ‘So what do you do?’ and have one simple line that makes people say ‘Oh, I need that."
Most coaches struggle to explain what they do without rambling. In this step you'll craft a single, powerful phrase that immediately communicates who you help, what you do, and why it matters, so prospects lean in instead of tuning out.
With this step, you will:
✅ Craft a one-line phrase that makes prospects say "that's exactly who I need"
✅ Stop over-explaining and start attracting the right people instantly
✅ Open every sales conversation with clarity and confidence
Selling Made Simple Replaces: Confusion, Rambling, and Blank Stares
STEP 2: Your Authority Story
“Turn your messy backstory into a short story that makes prospects trust you, even if you feel ‘new’ or don’t have tons of testimonials.”
Prospects don't just buy what you do; they buy why you're the one to help them. In this step, you'll transform your personal experience into a trust-building narrative that makes prospects feel like you already understand their problem before the call even starts.
With this step, you will:
✅ Build a compelling story that establishes instant credibility
✅ Turn your background into a reason prospects choose you over everyone else
✅ Arrive on every call with prospects who already believe in you
Selling Made Simple Replaces: Self-Doubt, Imposter Syndrome, and "Why Would Anyone Listen to Me?"
STEP 3: No-Brainer Offer
“Package what you do so you’re not discounting, overdelivering for pennies, or changing your offer every week.”
A vague offer forces you to sell hard. A sharp offer makes saying yes feel obvious. In this step you'll package your expertise into an offer so clear and compelling that prospects stop hesitating and start committing, before you ever have to push.
With this step, you will:
✅ Package your coaching into an offer prospects immediately understand
✅ Make the value so clear that price resistance drops dramatically
✅ Turn "I need to think about it" into "how do I get started?"
Selling Made Simple Replaces: Price Resistance, Hesitation, and Prospects Who Won't Commit
STAGE TWO
Connection — Start the Right Conversations
4️⃣ Curiosity Trigger – Posts and messages that make people ask you to share more.
5️⃣ Qualify & Connect – Move from “nice chat” to “let’s book a call” without feeling awkward.
6️⃣ C.L.O.S.E.D Call Formula – A step‑by‑step call structure so you never have to wing it again.
STEP 4: Curiosity Trigger
“Post or talk in a way that makes people start asking you about your coaching instead of you chasing them.”
Chasing prospects kills your confidence and your close rate. In this step you'll learn how to spark genuine interest so that prospects are the ones asking to learn more, putting you in the position of authority from the very first conversation.
With this step, you will:
✅ Create interest that pulls prospects toward you naturally
✅ Stop chasing and start attracting the right conversations
✅ Enter every sales conversation from a position of confidence not desperation
Selling Made Simple Replaces: Chasing, Begging, and Being Ignored
STEP 5: Qualify & Connect
“Know exactly who’s serious and how to move from ‘this was a nice chat’ to ‘let’s book a call’ without being weird.”
Not every prospect is the right prospect. In this step, you'll learn how to quickly determine mutual fit, filter out time-wasters, and set the stage for a natural sales conversation, so every call you get on has a real chance of closing.
With this step, you will:
✅ Identify your ideal prospect before you ever get on a call
✅ Set the tone for a natural, pressure-free sales conversation
✅ Stop wasting time on calls that were never going to close
Selling Made Simple Replaces: Wasted Calls, Wrong Prospects, and Dead-End Conversations
STEP 6: C.L.O.S.E.D Call Formula
“Follow a simple call structure so you’re not coaching for free, oversharing, or freezing when it’s time to talk about working together.”
With this step, you will:
✅ Follow a proven framework that keeps you in control of every call
✅ Guide prospects through a natural decision-making process
✅ Close more consistently without scripts, pressure, or awkward moments
Selling Made Simple Replaces: Winging It, Awkward Silences, and Losing Control of the Call
STAGE THREE
Conversion — Turn interest into committed clients
7️⃣ Objection Decoder – Calmly handle “I need to think about it” and money worries without pressure.
8️⃣ Analogy Advantage – Explain your coaching so it finally clicks for your prospects.
9️⃣ Follow‑Up Mastery – Light, respectful follow‑up that turns “maybe later” into “I’m in.”
STEP 7: Objection Decoder
“Handle ‘I need to think about it’ and ‘I can’t afford it’ without pressure, so you feel proud of how you show up.”
An objection is not a no. It's an unanswered question dressed up as a rejection. In this step, you'll learn a simple 6-step framework to calmly and confidently defuse any objection, so you never freeze, discount, or let a winnable sale walk away again.
With this step, you will:
✅ Respond to any objection with calm, confident clarity
✅ Understand what prospects are really saying when they push back
✅ Save deals that most coaches would have let walk out the door
Selling Made Simple Replaces: Freezing, Discounting, and Letting Winnable Sales Walk Away
STEP 8: Analogy Advantage
“Explain what you do in simple pictures and examples so people finally get it and see why it’s worth paying for.”
When prospects don't understand what you do they don't buy. In this step you'll learn how to use simple, powerful analogies that make your solution so relatable and concrete that prospects practically convince themselves, without you having to over-explain or push.
With this step, you will:
✅ Simplify complex ideas so prospects immediately get the value
✅ Use relatable comparisons that make your solution feel like common sense
✅ Help prospects convince themselves instead of feeling sold to
Selling Made Simple Replaces: Over-Explaining, Confusion, and Prospects Who Just Don't Get It
STEP 9: Follow-Up Mastery
“Have easy, non‑awkward follow‑ups so good fits don’t fall through the cracks, and you stop ghosting your own leads.”
Most coaches give up after one follow-up. Most sales happen after five. In this step, you'll learn a strategic follow-up system that keeps you top of mind, builds trust over time, and turns hesitant prospects into paying clients, without ever feeling desperate or annoying.
With this step, you will:
✅ Follow up with confidence using a proven sequence that converts
✅ Stay top of mind without pestering or pressuring prospects
✅ Close the deals that most coaches abandon too soon
Selling Made Simple Replaces: Ghosting, Giving Up Too Soon, and Revenue Left on the Table
The Selling Made Simple Method
You Don't Just Learn The System... You Build It!
Every lesson comes with an AI prompt. You run it, answer the questions, and it builds your tools in your own voice, your soundbite, your story, your offer, your scripts. By the time you finish Step 9, you have everything. Step 10 puts it all together.
01
Qualify & Connect Script
Your complete 15-minute qualifying call, built from your message and your offer. Word for word.
02
C.L.O.S.E.D Call Script
The only sales script you'll ever need, fully loaded with your offer, your objections, and your analogies built in.
03
Your Follow-Up Suite
8 hyper-specific follow-up messages built from your actual clients, your actual offer, and your actual pipeline.
What People Say About Boyd
21 Years of Results.
Real People. Real Outcomes.
⭐️ Top 3 → #1 Closer at his company
⭐️ In a single quarter
⭐️ By talking less and letting the process do the work
Connor Jean — Coaching Sales Professional
“Before working with Boyd, I felt like I had all the intangibles to be great at what I was doing, but I didn’t know how to actually sell what I do. I was over‑explaining on every call and hoping people would just talk themselves into it. Boyd helped me tighten how I explained my business, talk less, and trust a simple process. He also gave me a calm way to handle money and ‘I need to think about it’ conversations. I went from crossing my fingers on every discovery call to consistently enrolling new clients and finally feeling in control of my sales pitch.”
“As soon as the course started, I immediately relaxed and felt like, ‘Okay, this is for me.’ Boyd’s approach felt real and relatable, not like another hypey sales training. I picked up specific phrases and small tweaks that fixed the exact spots where I used to freeze or ramble on my calls. For the first time, I have an authentic way to invite people into my business without feeling pushy. I feel genuinely confident now and ready to keep booking and closing calls.”
Kajal Patel
Sales Professional
“Boyd is an amazing and influential communicator. I attended one of his workshops for coaches and business professionals and walked away with several simple shifts I could use on my very next consult call. The way he breaks down what to say, and when to say it, just makes sense. Within a week, I’d already signed a new client using what I learned. I recommend Boyd to any coach who wants to feel more natural and effective in their sales conversations.”
Katherine Lewis
Health & Wellness Coach
“I’ve rarely met someone who understands both coaching and sales the way Boyd does. His passion for this work and attention to detail showed up in every session he ran for our team. He spotted gaps in how they were running their sales calls and gave them simple, specific tweaks they could use right away. The improvement in their confidence and close rates has been obvious. I’d bring Boyd back in a heartbeat and recommend him to any coaching business or individual coaches that want real, practical sales strategies for themselves or their team, and not just generic, overly used sales tactics.”
Michael Hamburger
Business Owner
“Boyd and his team are top‑notch. I was honestly shocked at how much I didn’t know about running a great sales call in my business. I left the training with clear steps to follow and language that actually sounded like me. I’ve already used what I learned in my own discovery calls and group presentations, and people have commented on how clear and grounded I sound now. Most importantly, more of those conversations are turning into paying clients.”
Derek Bayer
MLM Coach
STILL NOT SURE?
Still on the Fence? Start Here.
You don't have to commit to anything. Download the free 9-step guide, read through it, and find the exact step that's costing you clients right now. That's it. No pressure. No credit card. No catch.
And when you're ready to take the next step, the Objection Decoder Masterclass is where the system comes to life. Boyd teaches the complete framework for handling any objection on a sales call, live, free, in one session. Most coaches leave knowing exactly what to do on their very next call.
Download the free guide. Register for the Masterclass. That's the whole path.
Q: What is the 9-Step Roadmap guide?
It's a free PDF that walks you through all nine steps of the Selling Made Simple system. What each step does, why it matters, and where most coaches are losing clients because of it. Download it, read it, and you'll know exactly which step to fix first.
Q: What is the Objection Decoder Masterclass?
It's a free live training where Boyd teaches the complete framework for handling any objection on a sales call without pressure, without discounting, and without ever feeling pushy. Register free at clientsandprofit.com/objections-masterclass.
Q: Do I need sales experience?
No. The system is built specifically for coaches who have never been formally trained in sales. If you've been winging it and getting inconsistent results, the 9-step roadmap is exactly where to start.
Q: How long does it take to see results?
Chris Hoang saw his close rate jump 50% in his first week. Connor Jean went from top three to number one closer at his company within one quarter. Results depend on how fast you apply the system, but most coaches notice a difference on the very next call they take after reading the guide.
Q: How is this different from other sales training?
Most sales training gives you scripts and pressure tactics. This system is built on a completely different philosophy. A person convinced against their will is of the same opinion still. Every step is designed to help your prospect convince themselves, not to push them into a decision they weren't ready to make.
Q: What if I download the guide and still have questions?
Register for the Objection Decoder Masterclass. It's free, it's live, and it's where Boyd walks through the most critical moment in any sales conversation in real time. That's the natural next step after the guide. Register at clientsandprofit.com/objections-masterclass.
Here's How It Works
1. Join Free
Get instant access to the full 9-step Selling Made Simple Roadmap, no credit card, no catch.
2. Follow The Roadmap
Work through all three stages in order. Foundation first. Connection second. Conversion third.
3. Close More Clients
Apply the system. Handle objections confidently. Land 10 high-paying clients in 90 days
You're already a great coach.
Now sell like one.
Download for free. Review the 9-step roadmap at your own pace. Come out the other side with a renewed confidence in your sales ability.
Before You Go.
The most expensive moment in your sales process is the one that happens at the end of your best calls. When a warm prospect hesitates, and you don't know what to say next. The Objection Decoder Masterclass is where that changes. Boyd teaches the complete six-step framework live and free, in one session. You'll leave knowing exactly what to do the next time a prospect says, "I need to think about it."
Clients & Profit is home to Selling Made Simple, a coaching community helping new coaches land 10 high-paying clients in 90 days. No pressure. No scripts. No credit card required.
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